GOOGLE ADSENSE (online business marketing) AS SUPPLEMENTAL INCOME
By capil001
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it!
AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.
I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).
So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.
By now you may have heard about people like 6 figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.
But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list - examine - and explain them below.
1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.
However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either buy from you or fill out a form.
The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.
2. SEO Business Sites
If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.
One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.
I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.
In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).
I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.
Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future.
Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.
Many SEOs will point to exceptions to this position. However you have been warned!
Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.
Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes Your Only Business Model
When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.
These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?
If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).
No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.
For more useful tips & hints, please browse for more information at our website:-
http://www.adsense.reprintarticlesite.com
Adsense Play with the Rules
By capil001
AdSense has become a major part of many Internet marketers income portfolios. It’s fast and easy and of course very lucrative if you take the time to learn how to implement it effectively.
Like most income streams though, there are always people out there who do their best to take advantage of the system in any way they can to maximize their earnings. Exploiting systems by taking advantage of the shortcomings or bugs in the system is generally a short term deal. As soon as the supplier finds out that they are either not getting or not providing value for their service, they will very quickly close any ‘holes’ and fix the bugs. When you take into account the millions of dollars that are generated from Adsense ads each month, it goes without saying that Google will go to great lengths to ensure that their advertisers are getting good value for their advertising dollar.
With this in mind, if you intend to monetize your site with Adsense and want this to be a long term income strategy you need to be familiar with the terms and conditions. Lets strip away some of the ‘legalese’ and take a look at some of the policies, requirements and also the type of activity that may cause your account to be terminated.
* Up to three ad units may be displayed on each Web site page - that’s pretty clear. You can have up to 3 ad units, regardless of size or placement, on each of your web pages.
* A maximum of two Google AdSense for search boxes may be placed on a page - again, that’s easy enough to understand. The search boxes are the ones that allow you or your visitors to search the Internet or your web site using a Google Search box on your web page.
* A single link unit may be placed on each Web site page, in addition to the ad units and search boxes - the link units are a different format to standard adsense units. They provide just the link with no URL or additional text. You can have one of these in addition to your adsense ads and search boxes.
* A single referral button per product may be placed on a page - Google will pay you for referrals, but you are allowed only one referral link on each web page.
Those policies spell out what you are allowed to do. Now lets look at things you aren’t allowed to do. From an advertisers point of view, the quality of the page their advertisement is displayed on will bear a relation to the quality of the visitors who actually click on this page. This is one of the reasons you are not permitted to place ad units on pages that have no other content. The rule of thumb is that you should only be placing ad units on pages that contain some sort of valuable or useful content.
The reality is that it is in your interest to provide useful content. The better your content is, the more likely it is that it will appear higher in the search engines. This in turn brings you more traffic and the traffic you get is mostly people who are interested in the subject matter of your site. These also happen to be the people who are most likely to click on your ads simply because they have come to your web site looking for information and/or products.
Other things that you need to avoid in order to protect your account include:
* Never place ad units on pornographic, racist or hate related sites.
* Never place ad units on error, registration or ‘thank you’ pages. Remember, the advertisers want their ads on useful, relevant pages. Common sense should tell you that these pages are neither relevant or useful for advertising. It’s a bit like placing an ad inside a cabinet. Nobody goes there looking for information or products!
* Never click on any of the ads on your website. This is considered fraud (for obvious reasons). If you do accidentally click on an ad, make sure you contact Google support immediately and let them know which page and the date and approximate time.
* Never place ads on pages that you display in Traffic or surfing/hit exchanges. This is mentioned in the policies and is not permitted.
I hope this information has been useful. Adsense is a great way to earn some extra income, but you need to make the effort to ensure you are within the terms and conditions. At the end of the day, common sense should give you a good indication whether you are doing the right thing with Adsense ads
For more useful tips & hints, please browse for more information at our website:-
http://www.adsense.reprintarticlesite.com
Marketing Solutions For Your Business
How to Identify the Best Adsense Support Programs To Increase Your Income?
By capil001
The Google Adsense program is growing in popularity as a win-win program for everyone involved. As an advertising platform, advertisers get a targeted audience who really buy the services and products, adsense publishers get paid for displaying ads in their content sites, and Google itself keeps on rolling out good functional features that keep the program growing.
It is no wonder that the Google Adsense program has led to a flurry of adsense related activities and programs.
Daily, I get a fair share of emails on programs related to adsense coming into my email box. Never a day goes by where I do not see an email advertising the latest membership site limited to 500 or 1000 people on exclusive Private Label Rights that can be used as content for adsense websites or for promotion to the article depositories or for compilation into reports to drive traffic. Weekly, I receive emails from some gurus’ who are promoting software that has the ability to generate hundreds and thousands of pages within minutes suitable for infusion with adsense. Seldom do I see a day goes by where I do not see an offer to buy a package of ready made websites with affiliate programs attached…and of course, with google adsense.
In the heat of the moment and admist the popularity of the Google Adsense program, it is important to have a reality check. Not all programs are genuine, or no matter how genuine they are, some of them are unable to stay the course and fold up pretty fast especially where they have a dwindling number of members, as members do get bored staying with a membership and run away to join the next membership site promising all the goodies in just a matter of months!
Now, when you next receive a program relating to Adsense and to create your own Adsense Empire within the month, perform a reality check. Some questions that may help are:
1. Are the promises in the offer outlandish and just a slick of posh copywriting and advertising?
2. Who are the originators of the program? Are they some well known established marketers who are well regarded in their field of expertise?
3. Is the program limited to a reasonable number of people so that circulation of their Private Label rights articles and ebooks is controlled to avoid superflous duplication?
4. Is the program designed to allow you to grow your business as a adsense publisher or is the program designed to increase your income from adsense only “very fast” with some doubtful technology, including some hidden “technology” , including a hint of black hat “search-engine-optimization” techniques which are against the Terms of Service of Google Adsense?
5. Are you personally willing to spend the time and commit to the program to make it a success or are you just attracted by the special offers included in the program advertised, knowing fully well you are unable to provide the commitment to make the program a success?
6. is the program “mentor-based” to teach you the process of how to be a successful adsense publisher or is it to provide just the tools for the trade? This is important to ensure you are selecting a program that meets your needs.
In the end, the underlying reason for your participation in the Google Adsense program should be for you to be reasonably compensated as an adsense publisher who provides quality website content and not just any website junk.
Perform your reality check on any offers that come through your email box relating to Google Adsense and avoid being scammed or short-changed when the operator of the program runs out of you, and suddenly disappears to a tropical island somewhere in Asia for “vacation” and closes his program down unannounced, leaving his members in a lurch.
In case you think this is far fetched, this really happened recently…and so a reality check is necessary to weed out the wheat from the chaff. Protect yourself with a reality check the next time you get that special offer through your email box and you will be safe rather than be sorry.
For more useful tips & hints, please browse for more information at our website:-
http://www.adsense.reprintarticlesite.com
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