10 (online business marketing) Business Writing Blunders You Can Easily Avoid

August 30th, 2009 admin Posted in business |

By imranpathan

Here are ten types of sentence blunders to avoid if you want your reader to get what you mean and not have to stumble through what you write.

1. Run-On Sentences. You know the ones: they drag on and on, packing a paragraphs worth of details into a single sentence. Short sentences are easier to understand than long ones; they provide information in bits and pieces instead of a flood. In most business writing, aim for an average sentence length of 20 or fewer words. Note that this is an average, not a ceilingthe best writing contains both long and short sentences to keep it interesting.

2. Pompous Sentences. Many business writers use a phrase or a whole clause when a well-chosen verb would be much clearer. They do so to try to make themselves appear more knowledgeable or articulate than they actually are. Dont fall prey to this error by using big words or trite expressionskeep your writing at the level of your reader.

3. Overloaded Sentences. Such sentences are bloated with excess words. The passive voice is a common culprit, adding unnecessarily to the word count. Redundancies are also to blameverbose phrases can usually be replaced with one or two words, making your sentences concise and meaningful.

4. Undue Enthusiasm. An occasional intensifier lends emphasis, but using too many can ruin your writing and give the impression that youre not being genuine. Otherwise, you come across like the literary version of a game-show hostwear that grin too bright for too long, and it will lose its meaning.

5. Crowded-Together Sentences. Many writers tend to try to connect a series of related sentences with conjunctions such as “and” instead of ending each with a period. In many cases these sentences can be improved and shortened by using only one subject.

6. Hedging Sentences. It is tempting to insert “it seems that” or “there appears to be” in your sentences in order to avoid stating a judgment as a fact. But when you have too many such hedges, particularly in the same sentence, you arent really saying anything. More often than not, your reader will know what is fact and what is inference.

7. Slow Starters. Starting a sentence with “it is” or “there are” simply delays getting to your point. Compare: “It would be appreciated if you could send the files immediately,” versus “Please send the files immediately.”

8. Nonparallel Sentences. Two or more similar (parallel) ideas should be presented in the same pattern, whether within sentences or between sentences. Lack of parallelism creates an awkward style. For example, the clauses in this sentence are not parallel: “Mr. Reynolds dictated the letter and next he signed it, and left the office.” Compared that to this: “Mr. Reynolds dictated the letter, signed it, and left the office.”

9. Awkward Pointers. To save words, business writers will often point readers attention backward with expressions like “as mentioned above,” “the aforementioned,” “the former.” “the latter,” and so on. Doing so is a distraction to the reader and is usually unnecessary. If a reference does need to be made, its better to name or restate the specific thing being referred to.

10. Misassembled Sentences. A misassembled sentence is one in which an element is in the wrong place. The most common misplacement is at the beginning of the sentence, creating a “dangling modifier.” Take this awkward example: “Walking the office, a red sports car passed him.” Moving the modifier is an easy solution here: “A red sport car passed him while he was walking to the office.”

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Is to provide a regular income daily

By J-Solutions

It has long been commented that one of the best ways to keep loyal visitors returning to a website

Is to provide a regular daily Joke at the top. Its a brilliant marketing secret that master salespeople already know.

Case in point; look at the sometimes wildly funny gimmicks TV advertisers use in their TV ads. They are crazy for a reason. If the viewer grins or even chuckles a bit, it creates an instant bond with the product.

When people are actually laughing, thats powerful. In particular, they might be inclined to pass the news about the product, or your website to their friends.

The problem for web owners is one of finding appropriate material. Obviously long jokes wont do, It need to be quick and simple to get the viewer buzzing but not off the topic of your website or newsletter.

The other problem is the constant daily chore of posting it to the website. If the website runs on a semi automated mode, or is managed by an expensive webmaster, this can be the stopper preventing the inclusion of daily humor on the site.

In a very unique way, humor website http://www.100earningtips.com has come up with a win, win, win solution for everybody. At the top of the site is a link to a small piece of code which will put a tidy neat daily Quote, Riddle, Answer, etc., bit of humor on your site which is updated automatically every day.

Whats so unique about it is that the humor Dailies are completely free and are also completely free of ads, banners, or other annoying effects. Likewise, there are no sign ups, logins, or other annoying requirements required. The only concession for Whole look is that a small logo for Wholelook.com appears in the Daily which links to Whole look if you click on it.

You win because you have valuable new content for your website. Your reviewers and readers win because of the fresh daily warm and fuzzies. Whole look wins, because it becomes greater noticed. In fact, why be stingy. Spread all five Daily Jokes around your website. Keep your viewers laughing.

As a bonus Whole look has also provided the images it uses as samples for each of the assorted types of Dailies in such a way that you can simply cut and past any of the images at the top or bottom of your business and personal emails as attention getters and/or you’re a class act revealer. You can use the same image as part of the bedded message in your email header or footer, or use a different Daily every send by sticking it in.

Marketing Solutions For Your Business