Effective Business (small business marketing) Communication

August 2nd, 2008 admin Posted in business |

By Dave Griffiths

”The function of writing is to create a thought-provoking environment in which others can think.” Edwin Schlossberg, Writer

“According to most surveys, an individual’s worst fear is public speaking. The next is dying. Does that sound accurate? That means to the typical person, if you show up at a funeral, you’re better off expired than doing the eulogy.” John Steinbeck, Writer

If you are writing and speaking in public, successful communication starts and ends with the what — that is, the content. The how will come easier. As writing training and presentation skills training help you in gaining confidence (and you will have confidence because you’ll be a trained pro) you’ll have no problems writing or speaking in public.

To get there, aided by writing skills training, remember the three pillars of effective communication, written or spoken:

Writing exercises the mind. Compared to an unplanned conversation, writing — whether a presentation at a meeting or a report for the shareholders or a sales pitch — furnishes you the time to show how smart you are.

Know your audience and your readers. How much do they know already? Are they specialists? Do they want to be amused or trained or persuaded? What do you want them to get from your speech?

Edit and revise and, when delivering presentation skills training, practice time and again. If you do not review your work with care before sending it, or practice the style and delivery of your presentation, you risk looking sloppy and unprofessional. It’s called QC (quality control), without which successful communication is almost impossible.

Dave Griffiths, Writer

To see more about me and how I can help you achieve your goals for more effective communication — including writing skills training, writing seminars, business communication training, and presentation skills training — please go to my website at http://www.davegriffithscommunications.com.

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