Guru Tactics And What They Really Mean (business marketing solutions)

August 17th, 2008 admin Posted in business |

By Kevin Sinclair

If you’re in the internet marketing field, “guru” is a word you probably hear a lot of. In fact, you are probably well aware of who these gurus are. While most of them are very personable and nice, there are some who are quite the opposite. Even the nicest among them will employ the following tactics. You can have a clearer picture of what these gurus can really offer you once you are aware of them.

You’ve certainly seen something along the lines of: “You can work only 2-3 hours a day…” in a sales letter or on a website. Of course, the truth is if you begin your internet marketing career by only working a few hours a day, you are going to be disappointed with your income, to say the least. If this is going to be a hobby rather than a career, then 2 to 3 hours of work a day is perfectly fine. However, if you want this to be your career, than you are going to have to work far more than this, at least as you start out.

What gurus are showing you is the end product of the hard work which goes into internet marketing - they already have gotten to the point where they have other people handling the day to day tasks so that they can work only 2-3 hours a day. When they were just beginning though, you bet they worked hard to get their business off the ground.

This is one of the guru tactics you have to watch out for. They’ll tell you all about where they are now, but hardly anything about how they got to that point.

A guru will almost always leave out important parts of the picture. While any guru will tell you to write articles to build back links to your site - so you write articles and submit them, or perhaps use PLR articles. You check your traffic after a week - only 40 views! Another few days go by and you are up to 70. You decide to quit using PLR articles, thinking that original content will work better for you. You wait another week and look at the traffic; it’s down. So what are you doing wrong? Wasn’t article marketing supposed to be the best way to build your business? You’ve looked at the articles the gurus write - they’re not very good in many cases, yet they are getting thousands of views.

The gurus never told you the most important thing about article marketing. Which is…

The article that you write must be properly salted with keywords, especially long tail keywords. This is how you get lots of traffic. Have you ever heard a guru say that in one of their courses? Probably not.

This is the final guru tactic - half truths. They will tell you things like “I earned $67,000 in my first month of internet marketing”. Is this true? Maybe; but that’s not all there is to it. The full picture is they made $67,000 in a month, but spent 6,000 in expenses of all sorts. While spending $6,000 to make $67,000 is a great return on investment, most of us don’t have $6,000 to spend in a single month when beginning.

The courses offered by most of these gurus include a lot of hidden costs which their promotional materials won’t tell you about. Unless you’ve got a lot of money to begin with, you probably won’t be able to spend the amount you’ll need to while waiting for your revenue stream to grow.

These are all tactics which gurus will employ in the effort to get your business. Armed with the knowledge of the truth behind these claims, you can make a better decision about how to respond.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

Credit Cards: Business Necessity Or Trap?
By Chris Simpson

Many people consider that a credit card is, in many ways, something of a trap. They are concerned that they will spend more than they can afford without even realizing it, and that when they do so, they will be entering into debts that they cannot get out of no matter how much money they earn.

Every person might have reasons that they do or do not want credit cards, but for many businesses, these little pieces of plastic are a fact of life, and there is a good chance that they are for your business as well. When you think about credit cards, you are probably worried about using money that you have not yet earned.

While this might be true, keep in mind that your business’s worth is reliant on the money that it will earn in the future, and you will find that there are a number of different reasons that you will need to think about making sure that you can move forward. The money that your business will earn is something that you need to think about, and a credit card can help make sure that your business will be around to see tomorrow.

When you are considering getting a credit card for your company, you will find that you need to think about what you will use it for. The first thing that will likely leap to your mind is convenience. If you need to order something, you’ll find that it is much easier to use a company credit card rather than using a personal one that will see you reimbursed later or by taking the time to make sure that your company account is in a place where you can write checks from.

You’ll find that credit cards can be very handy when it comes to figuring out what you need to do in order to streamline your processes and allow you to move forward as fast as you like. If you are in a situation where you can think about credit cards, remember that they are also an ideal emergency cushion.

If you have repairs that you need to take care of, or if you find that you need to think about making some quick purchases while you are on the road, a company credit card is exactly what you need. Remember that you can always use it sparingly, but you’ll find that when push comes to shove, you will be happy it is there.

At the end of the day, look at your credit card like a loan. There are a number of different ways to use them, and you’ll find that it is all in how you use it; the card itself can be a great tool for you and your business.

Chris Simpson is dedicated to helping people find honest and legitimate work from home and home based business opportunities. Find a legitimate work at home business opportunity today at: http://www.HomeNetPro.com

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